Humanitarian Award – Awarded to the best company that most effectively gave back to the industry or community through philanthropic giving, charitable campaign(s), etc using technology.
Breakout Trend of the Year – Awarded to the best company who broke out of mainstream with interactive or innovative technology.
Mobile Ambassador – Honored to the best person who has worked hard to make a difference or inspired others to innovate and lead the industry, its programs, and the mobile tech community at large. (Selected by the MEA’s).
Industry Star – Awarded to the best company over-all who has defined groundbreaking and innovative technologies which have changed the way consumers do business or lives their lives.
Payments/ Commerce – Awarded for the best development of a mobile payment / ecommerce solution that allows consumers or retailers to make transactions and pay for purchases.
Multinational Company – Awarded to the best company from around the world who does business in multiple countries who is focused on innovation or leadership by making a difference with technology.
Innovator – Awarded to the best company that proves to be the most progressive and/or launched the most groundbreaking product or service.
Start-Up – Awarded to a company with less than five years in business that have achieved the most success.
Product – Awarded to the best company that enhances or eases the ability to entertain, communicate or interact with any mobile device or screen. (FOR PRODUCTS ONLY)
Connected Daily Lifestyle – Awarded to the best company who can build, deliver, entertain and/or impact how consumers engage and interact directly with their home or automobiles.
Social Community– Awarded for the best new way to connect and communicate with others.
Analytics and Big Data – Awarded to the best company that can deliver or show the best analytics and data.
Games – Awarded to the company who best produces, designs or distributes casual, multiplayer, original linear narrative, non-linear interactive or other formats of gaming.
Music – Awarded to the best device or service that changes and improves the way we listen to, share and enjoy music.
Entertainment Related Marketing Campaign – Awarded to the company that can best create or deliver best use of viral marketing to enhance a brand’s consumer awareness through any multiplatform engagement for entertainment.
Original Content– Awarded for the developing the most innovative user-generated or professionally-produced entertainment content and enhances the consumer experience.
Branded Experience – Awarded to the company who can best develop content as an extension or companion program/activity to a traditional TV show or series, fiction or non-fiction; or feature film, fiction or non-fiction.
Sports – Awarded to the best in sports content or sports oriented engagement developed for fans.
Augmented Reality – Awarded for delivering, programing, creating or enhancing a true immersive experience to consumers through augmented reality.
Virtual Reality – Awarded for delivering, programing or creating an immersive virtual reality experience focused on original story telling, visual effects or other cool kinds of experiences.
Best eSports – Awarded to the best company, team, organization, distributor or platform that has created, contributed to the success, of eSPort industry to include gaming hardware, platform or distribution.
User Experience – Awarded for creating and developing the best intuitive UI (user Interface) for the consumer experience.
Live Streaming/ Video – Awarded to the best platform, service or function either produces or delivers content for the best immersive or video experience.
Wearable Technology – Awarded for building a cool wearable gadget for busy lifestyles fashion or otherwise, including health & fitness, sports, music, and entertainment, etc.
Delivery Platform – Awarded to the best company that has developed or contributed to a service, application or technology platform which delivers content and/ or services that enhance the consumer experience across multiple screens.
Technology Breakthrough – Awarded to the best company that has broken through barriers to make a difference with the use of technology.
Utility or Productivity Application Awarded for building or delivering content, news or other utility or productivity that enables better interaction with a device.
Artificial Intelligence – Awarded to building an application or technology that uses or provides AI.
Health, Med and Biotech – Awarded to new technology that best improves the quality, efficacy, and cost-effectiveness of prevention, diagnosis, treatment and care in health and medicine.
Responsive Design, Awarded for creating the best-integrated interaction in terms of engagement, content, aesthetics, and functionality.
Immersive Experience Awarded for content creation and delivery that provided a more immersive and engaging entertainment experience.