2017 Award Categories

Premier Awards

Humanitarian Award – Awarded to the best company that most effectively gave back to the industry or community through philanthropic giving, charitable campaign(s), etc using technology.

Breakout Trend of the Year – Awarded to the best company who broke out of mainstream with interactive or innovative technology.

Mobile Ambassador – Honored to the best person who has worked hard to make a difference or inspired others to innovate and lead the industry, its programs, and the mobile tech community at large. (Selected by the MEA’s).

Industry Star – Awarded to the best company over-all who has defined groundbreaking and innovative technologies which have changed the way consumers do business or lives their lives.

Mobile Business

Payments/ Commerce – Awarded for the best development of a mobile payment / ecommerce solution that allows consumers or retailers to make transactions and pay for purchases.

Multinational Company – Awarded to the best company from around the world who does business in multiple countries who is focused on innovation or leadership by making a difference with technology.

Innovator – Awarded to the best company that proves to be the most progressive and/or launched the most groundbreaking product or service.

Start-Up – Awarded to a company with less than five years in business that have achieved the most success.

Product – Awarded to the best company that enhances or eases the ability to entertain, communicate or interact with any mobile device or screen.  (FOR PRODUCTS ONLY)

Connected Daily Lifestyle – Awarded to the best company who can build, deliver, entertain and/or impact how consumers engage and interact directly with their home or automobiles.

Social Community– Awarded for the best new way to connect and communicate with others.

Analytics and Big Data – Awarded to the best company that can deliver or show the best analytics and data.

Mobile Entertainment

Games  – Awarded to the company who best produces, designs or distributes casual, multiplayer, original linear narrative, non-linear interactive or other formats of gaming.

Music – Awarded to the best device or service that changes and improves the way we listen to, share and enjoy music.

Entertainment Related Marketing Campaign – Awarded to the company that can best create or deliver best use of viral marketing to enhance a brand’s consumer awareness through any multiplatform engagement for entertainment.

Original Content– Awarded for the developing the most innovative user-generated or professionally-produced entertainment content and enhances the consumer experience.

Branded Experience – Awarded to the company who can best develop content as an extension or companion program/activity to a traditional TV show or series, fiction or non-fiction; or feature film, fiction or non-fiction.

Sports – Awarded to the best in sports content or sports oriented engagement developed for fans.

Augmented Reality – Awarded for delivering, programing, creating or enhancing a true immersive experience to consumers through augmented reality.

 Virtual Reality – Awarded for delivering, programing or creating an immersive virtual reality experience focused on original story telling, visual effects or other cool kinds of experiences.

Best eSports – Awarded to the best company, team, organization, distributor or platform that has created, contributed to the success, of eSPort industry to include gaming hardware, platform or distribution. 

 Mobile Technology

User Experience – Awarded for creating and developing the best intuitive UI (user Interface) for the consumer experience.

Live Streaming/ Video – Awarded to the best platform, service or function either produces or delivers content for the best immersive or video experience.

Wearable Technology – Awarded for building a cool wearable gadget for busy lifestyles fashion or otherwise, including health & fitness, sports, music, and entertainment, etc.

Delivery Platform – Awarded to the best company that has developed or contributed to a service, application or technology platform which delivers content and/ or services that enhance the consumer experience across multiple screens.

Technology Breakthrough – Awarded to the best company that has broken through barriers to make a difference with the use of technology.

Utility or Productivity Application Awarded for building or delivering content, news or other utility or productivity that enables better interaction with a device.

Artificial Intelligence Awarded to building an application or technology that uses or provides AI.

Health, Med and Biotech – Awarded to new technology that best improves the quality, efficacy, and cost-effectiveness of prevention, diagnosis, treatment and care in health and medicine.

Responsive Design, Awarded for creating the best-integrated interaction in terms of engagement, content, aesthetics, and functionality.

Immersive Experience Awarded for content creation and delivery that provided a more immersive and engaging entertainment experience.