2011 Mobile Excellence Awards

Mobile Ambassador

Scott Holmes, CEO, United Future
Francisco Varela, Head of Global partnerships, YouTube

Industry Star

Mercedes Benz Research & Development, North America

Best Original Content Made For Mobile

Sony Pictures Entertainment for Crackle
NBC Universal for NBC News Mobile

Best Mobile Music

Muzine
Zed USA, Tone Room Deluxe

Best Mobile Games

Telepictures Productions for Ellen’s Know or Go
Rovio Mobile and Fox Digital for Angry Birds Rio
Border Stylo for Trivia Together
CBS Interactive for the Amazing Race

Best Mobile Product

Mercedes-Benz Research & Development North America, Inc for AMG
Performance Media
Jabra FREEWAY
Research in Motion for BlackBerry Playbook
Wowee ONE Slim
ZOMM Wireless Phone

Best Mobile Application for Entertainment

CBS Interactive CBS.com Mobile
Devious Media & True Logic Software for Official Emmys iPhone App
Big PlayAR, for 2011 NBA Finals with the Dallas Mavericks
NBC.com for NBC iPad App

Best Mobile Application for Utility or Business

McAfee Mobile Security
Vonage for Time to Call iPhone
QuickOffice

Best Mobile Application for News & Information

Zinio
Bloomberg Businessweek
AgencyNet and Conde Nast for Allure
WSI’s Intellicast HD iPad Application
USA Today’s Windows Phone

Best Mobile Technology Breakthrough

Vantrix
Phunware, Inc
Qualcomm for Snapdragon MSM8960

Best User Experience

SPB Software for SPB Shell 3D
Border Stylo for Retrollect for iPhone
Akamai Technologies for Akamai HD for iPhone & iPad
Zappos for Zappos Mobile

Best Brand Marketing Campaign

Extraordinary Events
Vibes Media and AETN for Criss Angel Mindfreak
BFG Communications for Buffalo Wild Wings
AT&T and Samsung for Samsung Infuse 4G
Turkcell “More Life” Projection Mapping

Best Community/Fan Content

July Systems for Cornetto Mobile Site
Bravo Digital Media for Top Chef All-Starts Social TV
Mobile Roadie for Katie Perry
NBC.com for NBC iPad Application

Best International

Genoa Networks IT-Beratungs BmbH for Blackbird
Turkcell Mobile Enterprise
Acision for Setar Postpaid Hybrid Service
Univision Marcador
ESPN EMEA Limited ESPN Goals

Best Mobile Payment

Turkcell Cept-Cuzdan
Intuit GoPayment Free Reader
MACH Direct Billing Gateway

Best Mobile Innovator

Pinger
Fiksu
Acision Collect SMS and Prepaid SMS Reply
Airpush
Location Labs for no-texting

Best Content Extension Made for Mobile

Weather Channel for “From the Edge with Peter Lik” iPad Companion
National Geographic One to One Interactive Kids’Almanac 2012
National Geographic One to One Interactive Kids’Almanac QR Code Campaign
CBS Interactive for Star Trek PADD iPad App
July Systems for PGA Tour

Best Delivery Platform

QuickPlay Medias OpenVideo Platform fro AT&T U-verse Mobile
MobiTV
Akamai Technologies for Akamai HD for iPhone & iPad
Shodogg by Touchstream Technologies

Best Entertainment Integration for Mobile

Sprint for NASCAR Sprint Cup mobile
TiVo for TiVo application for iPhone
Mercedes Benz Research and Development North America for Concept A-Class
Concept A-Class Smartphone-based Infotainment Solution
E! Live from the Red Carpet App
Shodogg by Touchstream Technologies