2010 Mobile Excellence Awards

Industry Star Award

ChaCha Search Inc.

Humanitarian Award

AEG Network LIVE for “We Are the World 25 for Haiti”

Best Mobile Innovator

ILoveVelvet
Laipac Technology for GSM & GPS Technology
Neustar for Neustar Mobile Barcodes Clearinghouse
Ubidyne for Antenna Embedded Radio

Best Mobile International

July Systems for Indian Premiere League
Playphone Inc
RoamWare for Cardless ATM
Telegent Systems for TLG1121

Best Mobile Technology Breakthrough

Airvana for HubBub Femtocell
Aisle 411
Mindspeed Technologies, Inc for Transcede
Prio, VMS

Best Mobile Social Network

Bravo for Bravo Talk Bubble Party
Orange -Vallee for Life is Better On
Tap11, Inc. for Tap 11 Mobile App
United Future for ChatME

Best Mobile Games

Activision for Guitar Hero App
EA Mobile – Madden NFL 11
EA Mobile – Scrabble
Rovio Mobile Ltd. for Angry Birds

Best Mobile Music

Artificial Life, Inc. for “Linkin Park 8-Bit Rebellion”
GoTV Networks “Revolver TV”
Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone
“Smart Drive App for iPhone
Thumbplay Inc. for Thumbplay Music

Best Mobile Campaign for Consumer Brand

Best Buy for Best Buy Holiday
Conde Nast,Vanity Fair’s “Hollywood” for L’Oreal Paris
Initiative for Kia Soul
Mercedes-Benz USA, “MotorTrends” iPhone App
Screen Ticket, “Sell Your Mother” for Sprite

Best Mobile Marketing Campaign

Citadel Broadcasting for The Beatles LOVE Mobile Campaign 09/09/09
GoTV Networks for Verizon Championship Racing
NBC Universal for Sprint & NBC Heroes, “Slow Burn”
Vibes Media, “Pens Mobile Club” for Pittsburg Penguins
Warner Bros Telepictures for Ellen iPhone App

Best Community Fan Content

Bravo for Bravo Mobile Communities
ChaCha Search Inc, for NBC Universal, Fact Checkers Unit
July Systems – CBS Sports
July Systems – Univision World Cup

Best Content Extension Made for Mobile

Adenyo for Live & On Demand CANAL+
Augme for HBO/PHD
Bravo for “Top Chef Interactive Experience”
Initiative for Lionsgate, Expendables Foursquare
Snackable Media for VH1TXT2WIN

Best Original Content Made For Mobile

AEG Network LIVE for “We Are the World 25 for Haiti”
Conde Nast, Vanity Fair for Microsoft’s Bing Division, Vanity Fair Trivia
Fox Mobile for Brainstorm, Wrigley + Altoids
Fun Little Movies for Planet Green “Bea Wildered”

Best Mobile Product

Jabra for Jabra STONE
Plantronics Inc for Plantronics M100
Kempler & Strauss for W PhoneWatch
Voice On The Go

Best Mobile Service

Acision for Globe DUO
DIRECTV for DVR Scheduler
Location Labs for Geofencing Service
mBlox/Shorthand for TextApp
Opera for Opera Mini
Turkcell for TalkingPictures

Best Mobile Application for Utility or Business

AnMark Travel Technology, LLC – “MilitaryOnTheGo.com”
Mercedes Benz Research & Development North America, Inc. for Smart Drive App for the iPhone
Pyxis Mobile for CraigsList
Quickplay for Bell Mobile TV
The Weather Channel for The Weather Channel for Android Application
USA Today for USA Today iPad App

Best Mobile Application for Entertainment

Best Buy for Best Buy Movie Mode – Razorfish
Fox Mobile for Bitbop On Demand TV
GoTV Networks for NFL Game Center
NeuLion for NHL Icetime 2010
Telepictures Productions for “TMZ”

Best User Interface for Mobile

Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone
Smart Drive App for iPhone
Orange Vallee for Life is Better On
Sinclair Broadcast Group for MobiDeals
SPB Software for Mobile Shell
Web Spiders for event2mobile

Best Delivery Platform for Mobile

AirKast for AirKast/TuneKast
Augme for for AD LIFE
Mobiletech
Playphone Inc.
Pyxis Mobile for Mobile Enterprise Application Platform